“We needed to achieve the right balance between the integrity of the details, fan wish fulfillment, and an amazing interactive story in the Wizarding World of Harry Potter,”

"Even in less than five years, you will go to a really good medical center and a physician might prescribe a VR session instead of pharmaceuticals."

"We designed an experience that I thought would, in a creative sense, be fascinating as a viewer. But we also wanted to use the technology to make it fluid."

"The appeal is to have somebody who is not a gamer and never had a VR experience be able to enjoy this without feeling that they need to have a certain skill set."

"Working on theBlu was a chance to experiment with new ways of storytelling and to connect with the audience on a very personal level...."